Project Overview
 

• Client: Jacket Curated

• Discipline: Interior Design

• Production: Photography

• Photographer: Dave Wheeler

• Stylist: Kerrie-Ann Jones

• Brand Shout’s Role:

  • Production scoping & budget management

  • Photographer engagement, fee negotiation, contracting & scheduling

  • Stylist engagement, fee negotiation, contracting & scheduling

  • Creative briefing & shot list development

  • Location management

  • Image selection & retouching direction

  • Editorial packaging & media outreach

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The Brief
 

Brand Shout was engaged to produce the photography of Potts Point Penthouse, creating a refined suite of imagery for Jacket Curated’s portfolio, marketing and editorial use.

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The production needed to capture the materiality, detailing and spatial quality of the project while delivering a versatile image library suitable for both digital and print applications.
 

The Production

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Brand Shout managed the production end-to-end, engaging photographer Dave Wheeler and stylist Kerrie-Ann Jones, including consultant negotiations, contracting and scheduling.

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We developed the creative brief and shot requirements, coordinated the location production and worked with Jacket Curated through image selection and retouching to deliver the final photography suite.

 

The project was then packaged for media, with the project narrative, captions and supporting information prepared for editorial outreach.  ​