Owen Lynch is the founder of Brand Shout, a Sydney-based brand consulting business where creativity and commerce come together.

 

Since launching Brand Shout in 2020, Owen has helped designers, creatives and lifestyle brands branch out into new categories, new products, new partnerships and new ways of reaching their audience.

 

With an honours degree in Design from the University of Technology Sydney, Owen brings close to twenty years’ experience across design marketing, lifestyle brand positioning, product development, publishing, licensing, retail and commercial partnerships.

 

A specialist in translating creative reputation into commercial opportunity, Owen helps clients understand what they are known for, where their value sits and where their brand can credibly grow.

 

His skills encompass brand audits, opportunity mapping, concept translation, licensing, partner alignment, contract negotiation, go-to-market strategy, product launches and sales.

 

Adept at critical, commercial thinking, Owen is well versed in applying a valued brand name to a new product, service or category and understanding how to bring current customers on that journey.

 

Before founding Brand Shout, Owen was appointed internationally as head of brand for designer Greg Natale from 2015 to 2020. His wider experience includes working with respected names and brands including Bergdorf Goodman, Megan Hess, Bisazza, Sarah Ellison, Romance Was Born, Camilla, Kindel, Grange and Mont Blanc.

 

His experience spans interior design, furniture, publishing, homewares, fragrance, fashion, wholesaling, bricks and mortar retail and ecommerce.

 

Owen has served as editor of IndesignLive and has written for Belle, Better Homes & Gardens, Australian House & Garden, Habitus, Indesign Magazine, DQ and Cubes.

 

Owen was also the expert lifestyle presenter on Dream Homes Revealed for the Nine Network and Abode Entertainment.

 

Season 1 of the series premiered in 2021.

Season 2 premiered in March 2024.