Outdoor & Performance Textiles

Partnership Overview
 

• Licensor: Kate Nixon

• Licensee: Elliot Clarke

• Product Category: High performance woven textiles

• Extension Type: Licensed product partnership

• Territory: Global

• Launch Year: 2025

• Launch Location: Melbourne, Australia

• Brand Shout's Role:

  • Licensing strategy

  • Licensee acquisition

  • Commercial negotiations

  • Contract and licensing deal structure

  • Ongoing partnership management

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The Opportunity

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Kate Nixon is an Australian designer and stylist known for her refined interiors, layered approach to texture and long-standing editorial experience. With a strong connection to landscape, materiality and everyday living, the opportunity existed to extend the Kate Nixon brand into outdoor performance textiles through a licensed partnership.
 

Elliott Clarke, a textiles and wallcoverings company with established trade showrooms and expertise in performance fabrics, was identified as the ideal commercial partner to develop and distribute a dedicated outdoor collection. Their capability in producing durable, design-led fabric made them a natural fit to translate Kate’s aesthetic into a scalable, trade-ready range.
 

Brand Shout was engaged by Kate Nixon to structure a licensing pathway into the outdoor textiles category without diluting brand integrity or creative control.​

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The Collection

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The TERRA Collection by KATE NIXON is a range of seven outdoor performance fabrics inspired by the Australian landscape.
 

Designed for outdoor furnishings and high-traffic indoor areas, the collection draws on vast plains, rock formations, sand dunes and she-oak groves, expressed through a natural palette of nuanced, nature-referenced hues.
 

Developed for both homeowners and design professionals, the TERRA fabrics are available through Elliott Clarke showrooms and their distributors - all SKUs are suitable for residential, commercial and hospitality applications, forming a key licensed textile program within the Kate Nixon brand.

Available now worldwide.