Project Overview
 

• Client: The Kate Nixon Group Pty Ltd

• Industry: Interior Design

• Engagement: Strategic Rebrand & Brand Architecture

• Market: Australia

• Year: 2023

• Brand Shout’s Role:

  • Brand strategy

  • Brand architecture

  • Brand positioning

  • Trademark consulting

  • Brand guidelines / Brand style guide

  • Brand communications

  • Brand copywriting

  • Change management

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The Challenge

As Kate Nixon’s business evolved, multiple brands had been established to represent different parts of the business across design services and retail and Kate's own public profile. While each had a purpose, the growing brand portfolio fragmented recognition and made the business more complex than it needed to be.

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Our Thinking

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Following a strategic review, Brand Shout recommended consolidating the business under a single master brand: KATE NIXON.

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Bringing the business together under one identity would strengthen market recognition, simplify the customer experience and ensure every product, service and communication contributed to building one brand rather than several independent ones.
 

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The Solution

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Brand Shout developed the new brand architecture, establishing a clear framework for how the business would present to the market under a single identity.
 

Existing visual identity elements developed by graphic designer Melissa Mylchreest were retained and expanded to support the new architecture, preserving the equity already established while creating a more cohesive brand family.
 

Building on this foundation, Brand Shout developed comprehensive brand guidelines, communications strategy, copywriting and implementation guidelines to support the transition internally and externally, ensuring every studio client and retail and product customer touchpoint reflected the new unified brand.