DAVID HICKS x APAISER

Partnership Overview
 

• Licensor: David Hicks

• Licensee: Apaiser

• Product Category: Luxury bathware

• Extension Type: Licensed product partnership

• Territory: Global

• Launch Year: 2025

• Launch Location: Dubai, UAE

• Brand Shout's Role:

  • Licensing strategy

  • Licensee acquisition

  • Commercial negotiations

  • Contract and licensing deal structure

  • Ongoing partnership management

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The Opportunity

David Hicks is internationally recognised for his work across interiors, residential design and hospitality. Harnessing David's highly defined aesthetic, the opportunity existed to extend the David Hicks brand into luxury bathware through a licensed manufacturing partnership.
 

Apaiser, globally renowned for its high-end stone bathware and precision manufacturing, was identified as a natural commercial partner capable of executing a range that reflected both technical performance and refined form, whilst meeting the scalability required for, retail and trade markets with a specific focus on multi-residential and high-end hospitality project delivery. 
 

Brand Shout was engaged by David Hicks Studio to structure a licensing pathway to brand collaborations in the interior design product space without diluting brand integrity or control. This Apaiser collection is the first licensed design collaboration for the David Hicks brand.​

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The Collection

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The David Hicks ‘Louis’ Collection blends architectural storytelling with the artistry of handcrafted sustainable apaiserMarble®

Handcrafted, each piece has the tactility and presence of natural stone, engineered to meet the demands of modern life.
The 'Louis' collection comprises freestanding baths in a range of sizes, a pedestal basin, a countertop basin, as well as a complementary bathroom stool and bath caddy accessory.

Available now worldwide, in the full suite of apaiserMarble® colours.

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