Childrens Bedding & Homewares

Partnership Overview
 

• Licensor: Claris the Chicest Mouse in Paris®

• Licensee: Linen House

• Product Category: Children's bedding and soft furnishings

• Extension Type: Licensed product partnership

• Territory: Global

• Launch Year: 2023

• Launch Location: Melbourne, Australia

• Brand Shout's Role:

  • Licensing strategy

  • Licensee acquisition

  • Commercial negotiations

  • Contract and licensing deal structure

  • Ongoing partnership management

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The Opportunity

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Claris the Mouse has established a strong global presence through publishing and character IP, with a visual identity that resonates across children’s lifestyle, fashion-illustration heritage and brand-driven storytelling. The opportunity emerged to extend that IP into bedding and home textiles — a natural growth category that allows Claris to move from illustration and licensing into everyday functional homes goods, reaching a broader demographic.
 

Linen House, as a major player in home linen and décor manufacturing and retail, had the production capacity, design-to-market infrastructure and distribution footprint to bring a Claris bedding collection to life at scale. Their expertise in premium textile finishing made them a suitable partner to preserve Claris’s character integrity while delivering consumer-ready product at scale.
 

Brand Shout was engaged to structure the licensing deal, clarify commercial terms, manage intellectual property rights and steward the collaboration from pitch, to contract through to production approvals - ensuring that the partnership remained commercially viable and aligned with the brand’s strategic ambitions.

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The Collection

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The Claris The Mouse x Linen House Collection launches as a full bedding and home textile range.
 

The offering includes quilt cover sets, sheet sets, pillowcases, novelty plush cushions and floor rugs — all printed with signature Claris illustrations, styled for both children’s rooms and design-savvy adult interiors. The collection uses quality cotton percale and is finished with refined details such as trimmed edges or classic stripe reverses to ensure it meets both aesthetic and functional standards.
 

Distributed through Linen House’s retail and wholesale network, the collection launched nationally through David Jones, Myer and leading specialty retailers, as well as internationally at the FAO Schwarz flagship store in New York City, giving the Claris brand a strong physical retail presence in the home-textile category.