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Rebrand: The KATE NIXON Group
Project type
Rebrand and Ongoing Brand Consultancy
Testimonials
Australian designer, retailer and former House & Garden editor Kate Nixon engaged Brand Shout to assist in reviewing the performance of her business across its brand positioning, design services and retail offering.
Undertaking a company-wide audit on the consumer and B2B facing aspects of the company, it was recommended that each business - Studio Kate, Busatti, CASA and Kate Nixon - all be brought under one operating company the KATE NIXON GROUP, trading universally as KATE NIXON.
This resulted in a re-working of all brand identity assets, establishing robust brand guidelines, creating and distributing comms to media, consumers and trade as well as change management across all internal stakeholders as well as external marketing touch-points encompassing all social media channels, email and website.
External social media management was also procured for the business.
A pursuit of greater brand clarity to increase brand recall and increase awareness has resulted in company-wide growth and expansion across the board.